DEWARS — USES VR VIDEO TO LAUNCH SCRATCHED CASK WHISKEY
by Karlene Lukovitz @KLmarketdaily, October 13, 2015, 4:03 PM
Dewar’s is using a virtual reality video as the centerpiece of its campaign supporting the launch of its new whisky, Dewar’s Scratched Cask.
Scratched Cask uses the same type of American white oak barrels used for Bourbon in order to create a new whiskey that’s “smooth, with a flavorful finish,” according to Dewar’s parent Bacardi Limited.
The VR video, viewable by accessing www.Scratched360.com from mobile devices or desktops, starts with the barrels arriving from the U.S. at a Scottish port, then moves to Dewar’s’ historic Aberfeldy Distillery. It shows each step in making the whisky, including charring and scratching the barrels and filling them with the liquid, which is then left to mellow in the barrels for several months. The video is narrated by Dewar’s national brand ambassador Gabriel Cardarella, who introduces the brand’s master blender, Stephanie MacLeod, at the end.
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