For Naadam, we didn’t just shoot a commercial—we set off on an adventure. Traveling halfway around the world and then some, we trekked 13 hours across the vast, bumpy expanse of the Mongolian desert, dodging camels and getting friendly with the locals, all to capture the true essence of Naadam’s sustainable cashmere story. The resulting film, along with social media and extended versions, humorously brings to life Naadam’s commitment to cutting out middlemen, paying Mongolian herders fairly, and delivering luxury knitwear that’s soft and sustainable. With a mix of breathtaking landscapes, local charm, and a bit of comedy, our production highlights the quirky journey behind every cashmere sweater, redefining what it means to be a modern fashion brand.