In collaboration with Davey Brown Entertainment and The Marketing Arm (TMA), we were excited to work on the AT&T “On The Way To Saturday” campaign, a humorous and dynamic series that captured the spirit of college football fandom. Writing and directing the campaign throughout the season, we often found ourselves in a new city each week, aligning with the ever-changing locations of College GameDay. This fast-paced environment required us to pivot quickly, developing fresh, engaging content on a tight turnaround to keep up with the excitement of game day.

The campaign’s success was driven by its relatable humor, authentic storytelling, and vibrant visuals, resonating deeply with audiences. Our partnership exemplifies our ability to deliver impactful, agile content that connects with viewers and enhances brand messaging.