We partnered with Davey Brown Entertainment and The Marketing Arm (TMA) to write and direct the Dewar’s Scratched Cask 360° Virtual Reality Experience, a groundbreaking campaign that brought the whisky-making process to life through immersive VR technology. Filmed on location in Scotland, this experience took viewers on a virtual journey guided by Dewar’s national brand ambassador, Gabriel Cardarella, from the American oak barrels’ journey across the Atlantic to the heart of the Scottish Highlands, where the charring and scratching process unfolds.

The VR experience allowed whisky enthusiasts to explore the rich heritage and meticulous craftsmanship that go into every bottle of Dewar’s Scratched Cask. By combining state-of-the-art virtual reality with authentic storytelling, we helped create an innovative multi-sensory experience that stood out in the competitive spirits market.

The campaign’s creativity and execution earned it several prestigious awards, including an OMMA Award for excellence in digital marketing and recognition at the World Whiskies Awards. This project showcases our ability to blend traditional storytelling with cutting-edge technology to deliver unforgettable branded content.