State Farm - Celebrate Your Drive with Kelly Clarkson
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Prohibition Films partnered with Davie Brown and The Marketing Arm (TMA) to produce and direct the “Celebrate Your Drive with Kelly Clarkson” campaign for State Farm. This youth-focused initiative promoted safe driving among teens, featuring Kelly Clarkson and engaging high schools in a celebration of safe driving practices.
The campaign, which used interactive events and social media to amplify its reach, was honored with a Silver Pro Award by Chief Marketer for its creative and impactful strategy.